Cecilia Giorgi
Founder and CEO is an Italian eclectic and cosmopolitan. She worked with some of the world's most noteworthy accessories companies and is combining her experiences and expertise into Raido.
Roberto Laus
Raido's engineer is the renowned Florentine designer Roberto Laus, who's fathered some of the most elegant and famous international brand luggage collections over the past 30 years.
Principles
Runes
RAIDO is a rune. Runes are the letters of an ancient Celtic-Etruscan alphabet, the Futhark, used in the first centuries of the Christian era.
It is composed of 24 runes, each one been an ideographic symbol representing a cosmological power. To write a rune is to invoke the force for which it stands.
RAIDO is the rune of travel. It brings good fortune and protection to the wanderer. It also represents the journey of life.
Runes were traditionally carved on hard material like stone, wood or metal, which explains their angular form. This is why RAIDO’s logo is engraved on a metal stone shaped button.
RAIDO’s lining design is a combination of 5 good fortune runes, a process called binding runes.
